Where It All Began – And Where It’s Going

Before Coach Flitter established Level Up Sports Academy, he wasn’t hearing much talk in the basketball club sports world about values, comfort zone challenges or philanthropy. Clubs were only focused on drills, wins and their elite teams. Often overlooked in the dialogue is the life-changing role sports can play for all kids.

But Coach Flitter and his advisors saw things a little differently. 

They saw a world that needed leaders and problem-solvers. They also saw a window of opportunity to interweave basketball with a new and powerful experience—that of developing the soft skills needed to be an adult who can make a positive impact in society. And so Level Up Sports was born.

To “Level Up” means to make a move in your life for the better. Our hope is that each athlete on our team improves not only in their athletic ability but their mind, body and heart.

Kids absorb our message not by listening to boring lectures, but by doing!

They internalize it through an endless series of teamwork exercises, philanthropy projects, and values-based coaching. Apparently, it’s infectious. Parents of our athletes tell us their kids exude a newfound confidence. They no longer fear mistakes–they embrace them as a natural part of learning and growing as a person. And they continue to do the right things long after the season is over.

We’re successfully igniting a new generation of fearless leaders. We hope we’re preparing each one of them to live a freer, happier life, and to make their own contribution to a brighter world we all can enjoy.